Customer Loyalty Programs in Context: The Telecom Industry

The Middle East and North Africa (MENA) region is undoubtedly home to big and fiercely competitive telecom markets, especially among the mobile and broadband sectors. With heavy investments pumping into the industry to cope with the ongoing accelerated digital transformation and the transition towards 5G networks, the region’s key market players are striving to grow […]

How to Reward Your Customers: From Systems to Insights

Even though it’s easy to determine that customer loyalty works, knowing how to reward your customers through loyalty rewards and practices can be quite troublesome; especially now when loyalty rewards are competitively flourishing in numerous markets around the globe. What are the main reward systems out there and where would each fit? We attempt this […]